Summary

The Brand Proposition Lead will shape Trainline’s consumer propositions across markets, with a focus on new product verticals and market entry. This lead-level role owns proposition development from customer insight through launch and operates in a hybrid working model.

Responsibilities

• Develop consumer propositions across markets
• Brief research and synthesise customer insights
• Identify opportunities in new markets
• Shape propositions for new product verticals
• Partner with product, ux, and engineering teams
• Define proposition success metrics and report results
• Set execution guidelines with brand and growth teams