Summary

The brand planning manager turns ASOS’s brand and business strategy into integrated annual and seasonal plans across channels and markets. The role coordinates global-to-local planning, communications, execution handovers, and effectiveness reporting, while providing direction and coaching to analysts.

Responsibilities

• Maintain integrated annual and seasonal brand plans
• Coordinate global and local marketing calendars
• Define channel roles across paid, owned, and earned media
• Govern planning handovers, milestones, and dependencies
• Review campaign reporting and feed learnings into plans
• Coach analysts and coordinate agency planning inputs