Summary

This associate director role leads influencer campaigns for major brands, from defining objectives and measuring impact to delivering client work. It combines senior client partnership, account growth, commercial profitability, new business, and leadership of influencer practitioners in a hybrid, office-centric environment.

Responsibilities

• Lead influencer campaigns against client objectives
• Define campaign goals and measure impact
• Grow accounts through repeat and cross-sell
• Manage client scopes and profitability targets
• Develop influencer practitioners across the practice
• Champion processes, testing, and optimisation