Summary

Lead marketing science measurement strategy across attribution models, marketing mix models, and experimentation using SQL, Python, dbt, and Lightdash. The role manages two analysts and is associated with Wise's London office.

Responsibilities

• Own marketing measurement strategy and implementation
• Manage and develop a team of two analysts
• Develop roadmap for the measurement product
• Define processes for marketing channel optimization
• Build attribution model features with dbt
• Generate marketing channel optimization recommendations
• Collaborate with marketing and technical teams