Summary

This senior ABM role owns account selection, personalized campaigns, sales alignment, and measurement for Sonar's highest-value enterprise target and customer accounts. It is a hub-based role located in Austin, London, or Geneva, focused on accelerating pipeline and expansion through multi-channel account-based marketing.

Responsibilities

• Define account-based marketing strategy and tiers
• Select and prioritize target enterprise accounts
• Build personalized multi-channel account campaigns
• Align sales and marketing account plans
• Analyze intent and engagement signals
• Measure pipeline contribution and campaign ROI
• Manage ABM budget and external vendors